Presenting to Win by Jerry Weissman

November 7th, 2008 , Authors:

Presenting to Win: The Art of Telling Your Story by Jerry Weissman is an international best-selling book on advanced public speaking skills.  It is packed full of ways that you can improve your public speaking skills.

The book has a business focus and is guaranteed to help anyone who has to regularly present to a business audience.

Overall Rating  ★★★★☆

Book Organization

Chapter 1: You and your audience

Chapter 2: The power of WIIFY

Chapter 3: Getting creative: The expansive art of brainstorming

Chapter 4: Finding your flow

Chapter 5: Capturing your audience immediately

Chapter 6: Communicating visually

Chapter 7: Making the text talk

Chapter 8: Making the numbers sing

Chapter 9: Using graphics to help your story flow

Chapter 10: Bringing your story to life

Chapter 11: Customizing your presentation

Chapter 12: Pitching in the majors

Chapter 13: Animating your graphics

Chapter 14: The virtual presentation

Public Speaking Basics  ★★★☆☆

This book does cover some of the basics, but it’s target audience is more experienced speakers.

Speech Preparation  ★★★★★

Presenting to Win has several tips to tailoring your speech to your audience to maximize your effect.  Jerry Weissman ephasizes the term “WIIFY,” which stands for “What’s in it for you?”  This is the most important thing to keep in mind when developing a presentation.  If there isn’t something valuable in your speech for your audidence, then you will never be able to hold their attention.

PowerPoint Slides  ★★★★☆

There are several chapters on developing appropriate graphics for presentations.  The author goes into great detail and even makes suggestions for how to improve graph labels, titles, and bullet lists.

Overall Rating  ★★★★☆

This is an excellent book for helping seasoned presenters hone their presentation skills.  Everyone can use help with graphics and tailoring their speech to their audience.

Pick up a copy today to get started.

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